CBS Blackout of Time Warner Causes Massive Piracy Backfire
On Friday most of Time Warners 3 million plus customers have lost access to all CBS programming, due to a failure to renegotiate current broadcasting terms. As a result piracy of several of CBS shows such as “Under The Dome” have risen up above 30% while official ratings of the show have dropped
Availability has been cited as one of the main reasons for piracy, When content cannot be access via normal channels people resort to the next best method…unauthorized sources. This is a failure on the behalf of CBS to provide fans with an alternative, either paid or free.
Both CBS and Time Warner Cable had to be aware of what their actions might cause when they failed to reach an agreement on broadcasting.
So when Time Warner Cable dropped CBS last Friday after the companies failed to reach a broadcasting agreement, there was a good chance that many of the blacked-out subscribers would turn to file-sharing networks to get their fix.
TorrentFreak took the time to pull some more solid numbers , that you can read about over here.
CBS is likely not to get a large numbers of those viewers back anytime soon either as the two media giants have yet to come any arraignment. But it seems not to be the fans missing out on anything at all, they simply turn on bittorrent and find what they want.
CBS has failed to provide an alternative method to watching their content. As a direct result I’m sure that they are going to lose a ton of money, with all luck they can learn from this experience.
Very few people pirate for the sake of pirating. Most either lack the money or the means in order to access the content that they wish to view. With companies like Time Warner doing sneaky things like jacking up modem fees we’re only going to see the rate of piracy increase. I may have a vendetta against TWC but hell, at least it’s for a good reason.